A cut throat market waits for all of us each day. Over the past many years, it is interesting to notice the developments in Law Practices, Legal Services Offered, and the Consortium of Solutions to protect One’s legal interests.
Nurturing Lawyers into getting new business and be future Partners has always been a Proven Model as well as Potential Threat to a firm as the very design of a Law firm acts as a road-block to its Business Development Strategies. This makes it difficult to create a Profitable and Sustainable business model for the coming years.
Gone are days when only Word of Mouth will fetch clients. A firm has to be a Brand that is visible, trusted, spoke about and unique. Now there is a reason why Companies choose Law Firms over Senior Most Individual Lawyers with a team – an Identifiable Unit that is working as team and cares for the Brand Repute!
HOW WE DO, WHAT WE DO
THAT OTHERS DO NOT,
BUT WE DO IT A LOT!
A firm is branded in various unique ways but most successful law firms have succeeded in crafting a Brand out of their own Partners, and even more successful firms highlight their Associates to the World.
Well, it is a Potential risk,
but what if you don’t?
Lawyers are the Product and the Marketer of the Product. It is a unique blend.
Although, there isn’t a cut-out strategy to build a pipeline of business in law firms, it is immensely important for an ‘across the firm strategy’ to build business and curtail potentials threats of losing business.